Finance for the Non-Financial Managers

by Mr. Duncan Williamson

25-27 July 2016 | Kuala Lumpur, Malaysia



This course has the aim of giving you an excellent grounding in finance for the non financial manager. In other words, it’s going to share with you the words, the phrases and the methods of working of bookkeepers, accountants and some finance people.


The course encourages you to work in a step by step way using a variety of methods:

  • Good old fashioned reading for knowledge, understanding, application and analysis

  • Arithmetic: basic calculations involving + - / * and maybe a little more, such as fractions and percentages

  • Spreadsheeting: since we’ve all got Excel or something that will work with Excel why not use it: so we will. In some cases I will parts of a spreadsheet, in other cases I will hand it over to you for you to explore on your own



This course has been written for junior, middle and senior managers who do not work in accounting or finance but who need to know what happens in accounting and finance! By the end of the course, you will

  1. Be able to distinguish between and use the three major financial statements

    1. Income Statement

    2. Balance Sheet

    3. Cash Flow Statement

  2. Carry out an analysis of financial data using a variety of techniques, including ratio analysis

  3. Carry out a qualitative analysis of financial and non financial data

  4. Review the annual report and accounts of organisations, including the notes of explanation found in those reports

  5. Identify trends and strategies contained in financial and non financial data and reports


Learning Methodology

We all learn in different ways: some of us need to read things to appreciate them; some of us can learn just by hearing about them; some of us have to watch and listen and then write things down; and yet others must do something for it to stick. How you approach this course is up to you but you will find all four of those approaches to learning built into this course or you can easily adapt its style to suit your own learning style.


Questions and quizzes: there are many questions/exercises in this course and you are encouraged to work through all of them, in full. At every step of the way there will be a task for you to do to help you either to demonstrate your knowledge, understanding, application and analysis or for you to go and find something, solve something … always answer the questions honestly and diligently and you will succeed.


The Practical Materials

There are many practical examples in use throughout this course and what I have done is to use data from companies that I think most if not all of the delegates will be familiar with: and Apple Inc. I do add some more companies’ data at times, however. I do say, though, that if you think you are bored with and Apple Inc, please go and find your own data since you can arrange them in the same way as I have and you will lose nothing by doing that.


Training Methodology

Delegates will be provided with a series of examples and cases that will lead them through the appropriate stages of development as they work from zero or little knowledge to the greater understanding that this course provides.


At all stages of the course, delegates will appreciate the interactive nature of it and will be immersed in the materials from the beginning.


Building the Accounting Picture 


The Bookkeeping and Accounting Cycle    

Bookkeeping Processes


Identifying a Bookkeeping Transaction

The Concepts of Accounting           


Building Financial Statements    

Comprehensive Case Study: David Tasker           


Financial Statements: basic analysis     

Financial Statements Reflect Business Activities  

Balance Sheet           

Income Statement    

Statement of Shareholders’ Equity

Statement of Cash Flows     

Some Basic Analysis


Financial Statements Analysis: in detail           

Comparative financial statement analysis

Common Size Financial Statement Analysis          

Creating Common Size Statements

Ratio analysis

Reporting by Activities        

The Statement of Cash Flows         

Analysis of the Statement of Cash Flows   

Alternative Cash Flow Measures    


Valuation Models     


Benchmarking of Financial and Non Financial Performance          

Key Performance Indicators           

Key Result Indicators          

Key Performance Indicators           

Example: An Airline KPI      

Example: A Distribution Company 

Management Models That Have a Profound Impact on KPIs     

Balanced Scorecard 

Beyond Budgeting Management Model    

Converting Reports from Information Memorandums to Decision Based Reports


Review Annual Report and Accounts    

Reviewing the Annual Report for Evidence of Trends and Strategies

Qualitative analysis of financial and non financial data

Chairman’s letter from the

Identify trends and strategies contained in financial and non financial data and reports


The course is modelled on the trainer’s book of the same title, to be published early in 2016 and this book will be a useful adjunct to the materials for this course.


About the Trainer

Highlights: have studied, worked with and taught several areas of economics that relate directly to petroleum economics, including macro and micro economics, labour economics, financial economics, managerial economics; statistics and econometrics. Have worked on the financial and economic appraisal of projects in several countries over many years. Have published books and articles, case studies, case studies and so on.


Latest book is The Accounting and Bookkeeping Coach, published in April 2014 by Hodder and Stoughton


Countries of Work Experience: Bosnia and Herzegovina, Kyrgyzstan, Kazakhstan, Uzbekistan, Romania, United Kingdom, Afghanistan, Dubai, Abu Dhabi, Kuwait, Oman, Saudi Arabia, Switzerland, Hungary, Thailand, Singapore, Vietnam, Malaysia, Pakistan, Holland, Sudan, Albania, Qatar, Mexico, Angola


Significant Areas of Expertise: cost and management accounting, financial accounting and bookkeeping, financial reporting under IFRS, financial modelling, spreadsheet modelling, product cost modelling.


Investment Fee

SG$ 1,185.00 per person

Download Free Case Studies on Finance for Non-Finance Managers: