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Man with Digital Tablet
For Business Leaders, Managers & Team Leads

Digital Transformation

Learn how to prioritize the digital transformation strategies and tactics

18 August 2021, Wednesday, 2-3PM

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Business Woman Vision

Team Leaders & Managers

This masterclass will benefit leaders who want to learn the methodology of digital transformation and how to execute this in organizations.

Senior Businessman

Business Owners & C-Levels

This masterclass will benefit business executives who wants to understand the steps in digital transformation so he/she can implement it in his/her business

Shaking Hands


This masterclass will benefit any professionals who is tasked to lead or be part of the team of Digital Transformation in an organization

This Training is Perfect For...


Are you a leader who doesn't know how to plan and execute Digital Transformation in your Organization?

Unfamiliar of the impact of culture and how to transform culture alongside digital transformation?

Having difficulty in getting the buy-in of people to leverage on the digital transformation?


Digital transformation is a set of strategic actions to accelerate business activities, processes, competencies, and business models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.

Young Businesswomen

Learn the driver of digital transformation, and the steps involved in planning for a digital transformation strategy.

Business Brainstorming

Learn how to prioritize the digital transformation strategies and tactics

Colleagues Working Together

Learn the skills required to build a customer-centric culture that is required of digital transformation, and the culture transformation steps

Why Attend This Masterclass Session?

Rey Lugtu is a digital and culture transformation thought & action leader, a sought-after public speaker, and an accomplished educator, author, business columnist, and innovation coach.

He is the Founder and CEO of Hungry Workhorse, a digital and culture transformation consulting firm.


He is a Fellow of US-based Institute of Digital Transformation. He is also the Chairman of the ICT Committee of the Financial executives Institute of the Philippines, and Vice Chairman of the ICT Committee of the Management Association of the Philippines.


He is Professorial Lecturer in the MBA program of De La Salle University and Lecturer on Digital Transformation in the Benilde - School of Professional and Continuing Education.


He is a business columnist and writer for Manila Times, Manila Bulletin, and Business World

Here's What You Will Learn from this Masterclass Session

The digital and culture transformation methodologies have been delivered in various companies in the Philippines (MNC, Conglomerates) that are in:

  • Transport and infrastructure - resulted in new digital offerings, automation of processes, and serving new customer segments

  • Diversified financial institution – resulted in new business models, new digital offerings, increase in customer base

  • Direct selling company – resulted in digital offerings, new business model, and new source of revenue

You will learn:

1. Digital transformation framework


2. Culture transformation framework

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