Full Masterclass Certificate
For Business Leaders, Managers & Team Leads

Digital Transformation

Prioritize Digital Transformation Strategies And Tactics For Best Business Leverage

REGISTER TO THIS VIRTUAL PROGRAM
21-22  and 28-29 September 2021
 

3 (1).png

Team Leaders & Managers

This masterclass will benefit leaders who want to learn the methodology of digital transformation and how to execute this in organizations.

Business Owners & C-Levels

This masterclass will benefit business executives who wants to understand the steps in digital transformation so he/she can implement it in his/her business

Professionals

This masterclass will benefit any professionals who is tasked to lead or be part of the team of Digital Transformation in an organization

This Training is Perfect For...

Introduction

Are you a leader who doesn't know how to plan and execute Digital Transformation in your Organization?

Unfamiliar of the impact of culture and how to transform culture alongside digital transformation?

Having difficulty in getting the buy-in of people to leverage on the digital transformation?

Digital transformation is a set of strategic actions to accelerate business activities, processes, competencies, and business models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.

Learn the driver of digital transformation, and the steps involved in planning for a digital transformation strategy.

Learn how to prioritize the digital transformation strategies and tactics

Learn the skills required to build a customer-centric culture that is required of digital transformation, and the culture transformation steps

Why Attend This Masterclass Session?

Rey Lugtu is a digital and culture transformation thought & action leader, a sought-after public speaker, and an accomplished educator, author, business columnist, and innovation coach.

He is the Founder and CEO of Hungry Workhorse, a digital and culture transformation consulting firm.

 

He is a Fellow of US-based Institute of Digital Transformation. He is also the Chairman of the ICT Committee of the Financial executives Institute of the Philippines, and Vice Chairman of the ICT Committee of the Management Association of the Philippines.

 

He is Professorial Lecturer in the MBA program of De La Salle University and Lecturer on Digital Transformation in the Benilde - School of Professional and Continuing Education.

 

He is a business columnist and writer for Manila Times, Manila Bulletin, and Business World

Here's What You Will Learn from this Masterclass Session

The digital and culture transformation methodologies have been delivered in various companies in the Philippines (MNC, Conglomerates) that are in:

  • Transport and infrastructure - resulted in new digital offerings, automation of processes, and serving new customer segments

  • Diversified financial institution – resulted in new business models, new digital offerings, increase in customer base

  • Direct selling company – resulted in digital offerings, new business model, and new source of revenue

The Master Class Certificate in Digital Transformation is an in-depth course on how to plan for digital transformation and its delivery in any organization. Digital transformation is a set of strategic actions to accelerate business activities, processes, competencies, and business models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.

 

Course Outline

 

1. Drivers of Disruption and Innovation

2. Sense-making and Customer Digital Transformation

3. Dual Transformation

4. Creating the Digital Transformation Strategy Plan

a. Step 1 – Prework

i. Digital Maturity

ii. Industry and Competitive Drivers

iii. Identification of Customer Personas

iv. Identification of Black Swan/Grey Swan events

b. Step 2 – Revisit Vision, Mission, Values, and Purpose (VMVP)

i. Crafting the VMVP

c. Step 3 – Digital Transformation Framework

d. Step 4 – Current Business Model Canvas

e. Step 5 – Competitive Position Canvas

f. Step 6 – Customer Journey Map

g. Step 7 – Employee Experience Map

h. Step 8 – Scenario Mapping

i. Step 9 – Identification of Strategies and Tactics

j. Step 10 – Prioritization of Strategies and Tactics – 4 Strategic Actions

k. Step 11 – Value Proposition Canvas

l. Step 12 – Future Business Model Canvas

m. Step 13 – Enterprise Transformation/Technology Road mapping

i. People & Stakeholders

ii. Organization

iii. Process

iv. Technology

n. Step 14 – Culture Transformation

Mark Alvin Lee

Overall, the session was great and very informative

Elisa Dolor Fruto

The speaker has good communication skills and he tried to simplify what is otherwise a complicated conceept

Raisa Tan

The content shared was very robust.

Roy Prado

Nice presentation and the speaker was engaging and has knowledge of the Topic

Angelina Carpio-Reyes

The speaker's insights on transformation are very relevant and practical considering his experience and expertise. Thank you CTS for organizing this timely webinar.

WHAT PEOPLE SAY