How Your Vision & Purpose Inspire Employee Engagement


Leadership is a journey and the most important success driver of any organization. Having effective leadership helps in empowering engaged employees. Through vision and purpose, the culture within an organization is influenced, inspired and impacted.


“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”Simon Sinek

As we just started 2022, leveraging the strategic planning process to gain clarity and focus on the feedback of employees and customers should be the basis of the significant effort in not only identifying your goals but budget and action plans.


In our interviews on Leadership & Transformation, creating a vision, enabling and empowerment employees are the most common definition of leadership. If you have missed our previous blog, here's the link to the Ultimate Qualities of a Great Leader.


According to Simon Sinek, inspired organizations and inspired leaders start with the Why before they even find out the how and the what.


What makes the difference are the questions you ask to gain clarity, even when you are just having this conversation with your team:

  1. Why do we do what we do?

  2. What is the purpose of doing so and what do people need to do to know about this vision?

  3. Why do you get excited and what gives you energy?

  4. How are you going to identify your priorities to live this purpose?

  5. How do you work together to make that vision a reality?


When you have clarity, you are able to inspire passion and commitment to connect with purpose for action. When your employees believe in what the organization is doing, there is loyalty. Inspired people start to perform and outcomes begin to shift.


In an article by Entrepreneur Asia Pacific, they have shared Walt Disney as an example of a company that succeed from the power of its vision that employed engaged employees dedicated to making this vision a reality.


When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and providers of entertainment and information.” Furthermore, it sought to “develop the most creative, innovative and profitable entertainment experiences and related products in the world.”


The core ideology of Disney was to “bring happiness to millions.” It achieved that mission by imprinting magical and inspiring experiences on children that stuck around well into their adulthood. Disney's vision has led it to be one of the biggest entertainment brands in the world for almost a century.



Here are ways to inspire a shared vision:

  1. Appreciate the past as you can only connect the dots from it and create a clear image of what results should look like.

  2. Ask your employees their aspirations and values that should be tied in with individual and company goals.

  3. Have a regular check in with your employees about the progress towards the team's vision.

  4. Make sure that the company's vision is visible to everyone

  5. Share success stories that realize the company vision.



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Need more help through virtual team building or customized programs? Contact us when you are ready to take the steps to lead effectively and transform yourself and organization.

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